The Lady’s Magazine: or entertaining companion for the fair sex, appropriated solely to their use and amusement could be purchased for six pence per copy. Started in August, 1770 by London bookseller John Coote and publisher John Wehble, the magazine was a typical late Georgian publication that included coloured engravings, literary contributions, fashion notes, embroidery patterns and sheet music. The following description of The Lady’s Magazine can be found on the Adam Matthews Publications site:
The Lady’s Magazine was “the first objective and professional effort to create a magazine acceptable for women” (Cynthia White, ‘Women’s Magazines, 1693-1968’) and combined advice, poetry, short stories, reader’s letters, criticism, news, fashion reports and articles on leading women of the day. It is a major source for scholars of gender studies and for all those interested in:
- Women’s writing.
- Gothic tales and popular readership.
- Changes in the ambitions and interests of women.
- Role models, conversation, sensibility and politeness.
- The education of women and the cult of appearances.
- Cathy Decker’s splendid site includes volumes of The Lady’s Magazine from 1790- 1825.
- The issue from January 1796 features a series of spectacular fashion plates.